What is beat the koto nai?

"Beat the Koto Nai" doesn't appear to be a widely recognized phrase, title, or concept in popular culture, literature, or any specific field as of my last update. It might be a niche or emerging topic, or perhaps a phrase used in a specific context or community. Without additional context or details, it's challenging to provide specific information. If it relates to a recent event, trend, or work, I might not have information on it due to the cutoff in my training data. Please provide more context or clarify further, and I'll do my best to assist you!